Tuesday, June 30, 2009

right keywords capture 4 target market

Utilizing the most sophisticated and in-depth SEO methods is absolutely useless if you aren’t using the right keywords. While this may seem obvious to those of us in the industry, I believe there are many who are still using the wrong words and failing at SEO attempts.
If you think like your consumer and select the words they are most likely to be searching (even if it’s not what you want to call your product or service), you will find achieve ranking success.
I had a client who offered psychic services. This particular client detested the term “psychic”, and wanted to use terms like, “Channeled Sessions.” This particular phrase doesn’t even report a single search incident. The closest term is “Channeling Sessions,” which reports a meager 28 searches for the past month, while terms like, “Psychic Reading”, “Psychic Phone Readings,” and “Spiritual Psychic Readings” are searched 165,000, 12,500, and 3,600 each month, respectively.
My client committed SEO suicide by refusing to adapt or modify her existing keywords and content, to reflect and support said keywords. The end result: her business failed. No one searched for her terms, and her site was never found. Why? Because she didn’t consider which keywords her target market would use. Instead of accepting suggestions that would have brought her traffic, she crippled all efforts put forth to make website optimization a success. She couldn’t get past her vision of how she wanted to label her services.
Let’s say you sell oranges. Only, you don’t like to call them oranges. You prefer to call the fruit ‘persnipples’. And let’s assume that you grow the best persnipples in the world. If you build a website using the keyword ‘persnipple’, no one will ever find you, and you’ll end up with sheds full of rotting fruit. Why? Because they were searching for ‘oranges’!
So, remember, consider your consumers’ standpoint when picking your keywords. Because after all, once you invest all the time, energy and money into building and promoting a site, you definitely want your consumers to be able to find you.
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Wednesday, June 24, 2009

removing a ban from google

Banned from Google? Ouch. Anyone who’s been banned from Google before knows that it’s not a fun ordeal. As of June 22, 2009, a report shows that google.com is used for around 90% of all searches done on the internet (worldwide). And with the next closest search engines in the running being 85 points away (yahoo.com at 5.5% and the new bing.com at about 4.5%) that’s a pretty big chunk of your traffic being cut out when Google decides to ban your site.
How to Know if you are Banned from Google
Sometimes it’s not so easy to know if you are banned from Google. So I’ve started a “You Might be Banned from Google if…” list. Feel free to add to the list in the comments.
• If yesterday you were ranking on the first page of Google and today your site is nowhere to be found in the SERPS, you might be banned from Google.
• If you do a site search (site:yoursite.com) on Google, and it brings up no results, you might be banned from Google.
• If yesterday your page rank was 5 and today it is 0, you might be banned from Google.
Common ways of getting banned from Google.
Now, of course, if you’ve been banned, you probably already know why it happened. But just in case you’re still in a daze, here are some common ways to get your site banned from the ever powerful Google search engine:
• Hidden text or hidden links – when you think about how this is done (making the color of the text the same color as the background that it’s placed over, how hard would this really be for Google to detect with a small piece of code in their algorithm?
• Use of cloaking or sneaky redirects – and yes, Google calls them “sneaky.”
• Loading pages with irrelevant keywords – aka keyword stuffing.
• Creating multiple pages, subdomains, or domains with substantially duplicate content.
• Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other mal-ware.
• Producing “Doorway” pages created just for search engines with little or no original content. The key to this is “little or no original content.” If you’re actually adding new content to the web then this shouldn’t be a problem.
There are also some “back-door” ways of getting your site banned from Google, such as including several links to sites that are known for spamming, thus causing Google to draw the conclusion that you’re affiliated with them.
Should you feel the urge to read more on this topic, visit google.com for a few more tips on creating a “Google-friendly” site.
If anyone knows of any other sure-fire ways of getting banned from Google, let me know in the comments!
So what if you do get banned? Then what?
How to remove a ban from Google
The thing to remember with a Google ban is that it is not always permanent. In fact, most of the time, you can just change whatever it was that got you banned and then submit a reconsideration request. To resubmit to Google, visit this link, which will take you to a page within the Google Webmaster Tools. From there they will walk you through the process which can also include sending an email to Google regarding what you have changed and why you feel you should be included in the search engine once again. Remember when you compose this email that there will be a real person reading it on the other end. Be kind and business-like in your request and you will have much more of a chance of getting the ban lifted and once again being indexed in the largest and most used search engine on the web.
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Thursday, June 18, 2009

rangking well in baidu search engine

Getting good rankings in the Baidu search engine is not an easy task if you are accustomed to working with Western search engines such as Google US. The Chinese search engine spiders sites much the same as other spiders. It follows links from one site to another and also follows links that are submitted to it manually. However, there are a few differences in the way the websites are ranked. For instance, Baidu places more emphasis on the number of incoming links and meta descriptions, while Google is concerned with quality of incoming links.
Information on Baidu
Baidu is the leading search engine for websites, audio files, and images in China. The company offers a Chinese language search platform, which consists of websites and certain online application software, as well as Baidu Union, which is the company’s network of third-party websites and software applications. The company primarily provides Chinese language Internet search services to enable users to find relevant information online, including web pages, news, images and multimedia files, through links provided on its websites. You can read more about the full services available on the the Baidu search engine on China Analyst.com.
Baidu introduced “phonetic” or “pin-yin” search, which allows users to type in Chinese keywords using English alphabets. This feature is designed to skip the switching from English input to Chinese input, and for when the user is not sure of the written form of a keyword. Since there are many different ways to pronounce and state common words, and many different dialects, this was a huge addition for the search engine which greatly set it apart from all other search engines. Read more about Pin-Yin.
Baiduspider, the proprietary spider for the Baidu search engine, is load capacity friendly and is designed so it will not overload your site by visiting it too quickly. Unlike some other search spiders of the West, Baiduspider also obeys the Internet robot agreement. You can forbid baiduspider from indexing all or part of your site, by correctly setting up your robots.txt file to block portions or your entire site. Read more about how to optimize your Robots.txt file on our blog.
In addition to natural search results, Baidu also displays paid search results within the body of its search results. Baidu mixed its paid advertisements with its natural search results until recently when the search engine began to separate the results. Soon, all paid results will be segregated from natural listings (very similar to Google) making it easier to find organic rankings quickly, and more important to implement your SEO correctly.
Key Takeaways
What should be implemented in order to rank well in the Baidu search engine?
• Get back to the basics of SEO. Pay attention to title tags, meta tags, descriptions and keywords. Correct usage of H1 and H2 tags, alt tags, and anchor text.
• The anchor text for internal linking matters, so be sure to optimize it.
• Write the site in Chinese, not English. This includes alt tags, description, title tags, keywords, content, etc.
• If the site isn’t already indexed, submit it to baidu trends.
• Increase the number of incoming links. Keep in mind that Google looks at the quality of links. In order to maintain strong rankings in Google and acquire good rankings in Baidu, one must balance the two. Acquire good quality links in high quantity numbers.
• Having servers located in China helps the equation, since this gives credibility to the idea that the site is Chinese, and should be ranked well as a Chinese site.
Want more information on Baidu? Visit Filination.com
Read more about Google or Yahoo on our blog.
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Friday, June 12, 2009

hypens or underscores in urls

In my last post, I wrote about using keywords in your domain. If you have already chosen a domain, you can still benefit by naming your deeper pages with keywords.
When placing keywords in the URL you can use hypens or underscores. In the past, the hyphen has been recommended, but opinions vary on which is the best practice for URLs. Earlier this year, Matt Cutts posted a video in which he stated if you are using underscores and they are working for you, don’t worry about changing them. In other words, if you are using underscores, your site won’t be penalized or banned from the search results. However, if you’re building a new site and have the choice, it is still best to use hyphens rather than underscores, because Google treats hyphens as separators between words in a URL–unlike underscores. If you want to listen to Matt’s comment, check out the youtube clip: hyphens and underscores.
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Sunday, June 7, 2009

keyword-density-frequency-prominence-proximity

On site optimization is an important factor affecting search engine rankings. It involves all of the changes and tweaks made to the code and content of a website, and tells Google exactly what the site is about.
This sounds like a no brainer, huh? Just a simple tweak here and there, and your site is search engine friendly and optimized. Well, it might not be that easy. In fact, there is significant strategy involved.
I would like to discuss a particular strategy that can make a big difference when it comes to showing up for your keywords. This strategy is known as keyword density, frequency, prominence, and proximity. I know it’s a little long, but don’t be afraid… It’s not that bad!
Keyword Density: Keyword density refers to the percentage of keywords that can be found in the indexable text on a web page. To be honest, I don’t believe there is a secret percentage or ratio. I will mention that a conservative percentage would be anywhere from 2-4% and not to exceed 10%.
Regarding keyword density, I recommend:
- Keyword in the title
- Keyword in the description
- Keyword in the H1 tag
- A few variations of keywords sprinkled throughout the text, where it sounds natural and makes sense
Keyword Frequency: Keyword frequency is the number of times a particular keyword appears on a website. Common sense may indicate the more times a keyword, or keyword phrase is found on a web page, the better the site will rank in Google.
WARNING! You can abuse the system by stuffing an exaggerated number of keywords or a plethora of keyword phrases into your site’s text. Google will penalize greatly for this because it looks like a spam site. Be sure to place your most important keyword or keywords throughout the page as recommended above and below.
Again, here is what you should focus on:
- Keyword in the title
- Keyword in the description
- Keyword in the H1 tag
- A few variations of keywords sprinkled throughout the text, where it sounds natural and makes sense
Get ready; this is where you set yourself apart from the competition!
When performing SEO on their websites, I would wager that most of your competitors don’t take the following two strategies into account. I do, and you should too!
Keyword Prominence: Keyword prominence refers to how prominent your keywords are within your web page. In simple English, this means how close to the beginning of the web page, sentence, title, h tag, or Meta description your keywords are placed.
If at all possible, place your most important keyword at the very beginning of the following:
- Title
- Description
- H1 Tag
- The body of the text
Keyword Proximity: Keyword proximity refers to how close two or more keywords are to each other. You will achieve higher rankings if you place your keywords close together.
For example, if you want to rank your website for used Jeep Cherokee parts, your text should read like this: “Joe’s scrap yard carries the best used Jeep Cherokee parts! Save money on repairs today!”
Another suggestion: “Looking for Jeep Cherokee parts? Joes’s scrap yard carries used parts that will save you money on repairs.”
In both examples, you receive value because your keywords are in the text. However, with the first example, you will receive more value because your keywords are right next to each other.
These strategies are gold… and they WORK! Building businesses online is tricky, and unless you have a competitive edge, you are just surviving, not thriving. Develop a strategy and implement these changes today, and they will help you increase your search engine rankings.
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Monday, June 1, 2009

seo-questions-and-site-reviews

Got a question about SEO? Wish someone would tell you if your site is properly optimized for the search engines? We’re launching two new features here on the SEO.com blog: SEO Question/Answer and SEO site reviews.
The way the Question/Answer part works is you ask a question about any topic related to online marketing, SEO, SEM, social media, etc. We probably won’t be able to answer every single question, but we’ll do our best to get most of them and at least respond even if we’re not able to post your question to the blog.
The second new feature is the SEO site reviews. You can submit a site to be reviewed by our team of SEO experts. We will analyze the site and make recommendations for what we would do if we were engaged to help optimize the site.
Any questions or site review requests can be submitted through our contact form.
I’m excited about these new features, and I hope you will take advantage of this offer for a little free SEO advice.
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