Black Magic SEO

“Abracadabra.” – Alfred Borden, The Prestige

There is a bit of truth to this Ranked Hard. No, there isn’t any sorcery being performed, but I have had more than a few phone calls from potential clients that have spoken with other SEO companies that have gotten similar responses. We are very forthcoming with how we will achieve better rankings in the search engines and as most reputable SEO firms will admit, it isn’t overly complicated. Good content and solid link building are the foundation of any good SEO campaign.

Unfortunately, many SEO companies will say things like, “It’s too complicated to get into,” or “We can’t share or SEO techniques.” When I hear that I immediately tell the perspective client to be very suspicious. When an SEO company isn’t willing to share their methods, it is usually because they have no methods to share or else they are doing things they wish to hide.

Or, maybe they are practicing Black Magic SEO, who knows?