Black Magic SEO! Vampire Weekend sucks SERPs

Do a Google search on Website In A Weekend.

I get “vampireweekend.com” as my top result.

An absolutely irrelevant search result! How stupid is that? How much did that cost anyway?

Here’s what it looks like:
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Vampire Weekend home page

Vampire Weekend home page

It’s been this way since May 2009.

It’s not much of a web site. There’s no “there” there.

Here’s the funny part: this pop group is riding an Indie wave (and probably some sort of pop culture vampire meme…), but whoever’s promoting them has non-Indie deep pockets. Supposedly, it’s quartet of 4 South African musicians who all went to Columbia together. Uh huh.

Deep pockets…

Here’s their Alexa ranking at the time (11/1/2009) when I wrote this post:
Vampire Weekend Alexa Rank

Vampire Weekend Alexa Rank

Holy Smokes! That’s a lot of incoming links for something with so little traffic! It feels incongruent to me. With that many incoming links, they should have a lot more traffic. And they should have interaction on their front page. More stickiness. I haven’t spent time on their Myspace page (all indie bands have a Myspace page, right?), but I bet it’s a lot stickier.

Here’s what they’re getting coming on from search:


Vampire Weekend Alexa Search

I’m sure they’re getting some traction off of Website In A Weekend.

It be cool if I got some traction off of Vampire Weekend…

Hrm. great plan! I’ll load this article up with keywords and “Vampire Weekend” links. Let’s see if I can suck down some of their SERPiness.
But what about the music?

So are these gents any good? I don’t have a clue. I did listen to about 2 minutes of the track on the home page. I wonder how coincidental that 2 minutes is to their bounce rate?

Indie rock is not really my listening preference at the moment; currently, more into deep house, psytrance, dubstep, ambient, chillout and breakbeats. If you can’t the difference between various genres of electronica, no worries. Just know that the difference between something like chillout and trance is like the difference between Roxy Music and Jefferson Starship. Both rock. Just different. Or Miles Davis 2d quintet with Louis Armstrong. Both Jazz. Just different. Or Mendelssohn versus Wagner. Both Romantic. Just different.

In any case, they might be good, they might not be. They have a lot of really good press though, with 600+ backlinks.

Isn’t it cool how well Website In A Weekend is doing with 4 backlinks? Yep: 4 backlinks, and we’re pretty much kicking it around here. Website In A Weekend is definitely in the game.